How to build your Business by helping your downline

Before you decide that your membership to an affiliate program
should be cancelled because you're "not doing any good", here
are eight simple steps to utilise to build your business by
helping your downline build their business. Give it one more
month and see the difference it can make.

1) Email your downline once every week
By sending one email per week, you will be giving your downline
a chance to get to know you and to build a trusting
relationship. Always identify yourself and the program as some
downline mailing systems don't show this and most people belong
to more than one program. Remember, as their sponsor, it is
your responsibility to provide a service to them and be there
when they need you.

2) Make sure they know you are there to help
Let them know in clear statements that you're quite happy to
help them in any way they need it. Eg. "I'm always here to help
you."

3) Let them know what works for you
Share the ideas and method you utilise yourself that work.
Eg. "I used this ad and received a great response! Why don't
you try it? Here is the ad copy."

4) Don't focus on upgrading
Your downline doesn't want to hear your suggestions about
upgrading. They want to hear how to build their business first.
Once they build up their business, the next natural step for
them is to upgrade, without your prompting. Focus on building
their business instead of upgrading.

5) Provide value
Give them something of value to use in their promotions with
each email. Eg. "Here's a splash page that you can download and
use" or "Here is a follow-up series you can copy and paste into
an auto-responder." Make sure you provide full instructions.
It's safe to assume that they're a newbie - even if they
aren't. It will be easier for them to understand and you won't
receive as many emails asking more questions that you could
have answered in your instructions.

6) Provide Encouragement & Recognition
Make sure you give your downline who progress another level or
reach a certain goal a public pat on the back. They deserve it
and it's encouraging for the other members of your downline.
Keep encouraging them. Eg. "Keep promoting consistently and you
will succeed."

7) Always be yourself and leave out the hype
These are real people you're talking to. Leave the hype for the
ad copy and speak to them honestly like you would a friend.
Never be negative about the program! If there is something that
needs fixing, turn it into a positive by suggesting a
workaround. ;~)

8) Don't brag
It's okay to tell your downline that you're doing well and they
can be too - just don't say "I've made $600 this week, how are
you doing?" It can be a real turnoff... especially when someone
has only just joined a program and hasn't had a chance to start
promoting.

Dianne >:o)